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How to ride a “Fixie” around a W Hotel
The trendy W hotel in London have come up with a very stylish video that helps promote their hotel and show the city of London off at the same time. A “Fixie” is a trendy type of bike that you can do lots of tricks on and they had a pimped out bike specially made for their hotel with the rider completing a set of tricks both inside and outside their hotel. He is seen having a drink at the bar, riding the streets nearly getting run over and finally chilling in the bath with the bike beside him. The video does a great job of selling the hotel as the coolest hip place in town and the video should get shared an awful lot in the coming days. Stunning New Bike Video – Industrial RevolutionsWe shared one of these videos before from Danny Macaskill before saying that it was one of the best pieces of branded content that we had ever seen and the good news is he is back with an even better video that is quickly blowing up on Youtube with nearly half a million views. The style of the video is stunning and the simplicity of the shots matched with the iconic location make this a compelling 4 minutes of footage that really captures the imagination. Although no brand seems to be involved this time the fact that his Reb Bull helmet features throughout the entire video means that they are getting some great brand recognition and probably paying handsomely for it! |
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